An Introduction To Google Analytics 4

Businesses of all sizes, alongside various design, software and marketing agencies depend on Google Analytics. This allows them to better understand their customers and online users to effectively advertise their products and services while providing them with a better experience. With more commerce and services moving online, businesses are under increased demands from both managers and users to gather insights […]

An Introduction To Clarity By Microsoft

Clarity by Microsoft is a behavioural analysis tool that provides detailed insights into the interactions made by users within your website or app. Providing you and your organisation with a dynamic and feature rich set of tools such as heatmaps and screen recordings which improves your understanding of how users interact with your website. The range of features which Clarity […]

What Are Brand Guidelines?

Brand guidelines, sometimes described as brand identity manuals or documents, contain a clearly defined and detailed set of standards and rules which communicates how a company and it’s brand should be presented to the public. A brand guide ensures that regardless of where you company, it’s name or company logo appears, for example, on a website, document, advertisement or outdoor […]

Choosing A Domain Name

Domain names can be used for a number of reasons such as the address for a server or email exchange and as well as for creating an online address for your business, you may want to purchase a domain name for a personal blog or remote access address. However, for the most part, domain names are purchased to provide an […]

An Introduction To SEO

SEO or Search Engine Optimisation has been a key component of internet marketing since search engines such as Google first starting listing websites. Rather than a general service which can be provided, it is an ongoing process of improving or increasing the visibility of your website when people are searching for your company and the products or services it is […]

Types Of QR Codes

Quick Response or QR codes are used in a number of settings to track products along a supply chain or to provide users with quick access to a website. The QR Codes come in a large range of sizes and formats which determine what kind of data they will store, called the input mode. There are 4 types of commonly […]

What Is A QR Code?

A Quick Response or QR code is a type of matrix barcode which was invented in 1994 by the Japanese automotive company Denso Wave and was developed to access information or data which is stored on a unique layout of pixels within a square grid. Standard barcodes which are located on products within a store use a linear code which […]

An Overview of Google My Business

Google My Business is a free service provided by Google which allows business owners to manage their company contact details and location within Google’s search and maps. This gives business owners the tools and resources to attract and engage with customers when they search for their business on Google. It also provides a highlighted or visible presence within Google search […]