Google My Business is a free service provided by Google which allows business owners to manage their company contact details and location within Google's search and maps. This gives business owners the tools and resources to attract and engage with customers when they search for their business on Google.
It also provides a highlighted or visible presence within Google search for when users are looking for a company or the services and products which it provides. Using Google My Business also allows business owners to see how many users are connecting with them from calls or visits to their website.
Other tools provided as part of Google My Business such as reviews and messaging, allows business owners to engage more with their customers while also allowing others to see any useful and constructive feedback left by customers.
Benefits
By creating and verifying a Google My Business profile for your business, you will be adding more visibility to your business and your website on Google Search and Google Maps. Most internet users use Google as their default tool to search for information, services and products. Having a prominent listing with tools such as reviews to build customer engagement will increase the general awareness of your business online.