Clarity by Microsoft is a behavioural analysis tool that provides detailed insights into the interactions made by users within your website or app. Providing you and your organisation with a dynamic and feature rich set of tools such as heatmaps and screen recordings which improves your understanding of how users interact with your website.
Features & Tools
The range of features which Clarity provides to help study and better understand your user behaviour includes:
Session Recordings
Session recordings are used to provide a rendering of real actions by your visitors as they browse your website. this involves the live recording and capturing of mouse movements, clicks or taps and scrolling.
Heatmaps
The Heatmaps within Clarity provide a visual or data visualization of a value such as time or levels of activity using multiple colours, within a two dimensional environment.
Clarity tracks all visitor clicks and scrolls on mobile, desktop, and tablet and automatically generates a heat map, helping you to identify engaging areas.
ML Insights
ML or Machine Learning Insights will help you to identify and fully utilise any patterns of behaviour or actions from your website user data.
This can then be used to identify opportunities as well as forecast future trends.
Unlimited Use
Using Clarity is free with no thresholds or upgrade requirements with regards to traffic limits or the number of websites you are able to use Clarity on.
Using Clarity
There are several in which using Clarity will improve on the current marketing efforts within your organisation as well as add value to how you provide your products or services. Some examples of how Clarity can be used include:
- Making data driven decisions to determine what will work when making improvements to your website.
- Identifying user behaviour and customise your content or website structure based on how the user interacts with your website. This can help with increasing conversions or purchases.
- Creating content or making design changes which can be tested and then published.
- Testing new content within your website and determine the optimal location for it within the page or website.
- Confirming whether or not any elements or areas within your website are confusing for users.
- Analysing user interactions such as clicks to research the requirements of users when using your website.